In recent times,a notable shift has occurred in the attitudes of investors towards public mutual funds in China.With the market experiencing fluctuations and volatility,many investors are adopting a "break-even redemption" approach,indicating that their primary concern is not necessarily about future gains but rather about recouping lost funds.One industry insider,Xiao Qin,who works at a fund company,shared that whereas family and friends once clamored for advice on "which funds to buy",their inquiries have morphed into desperate pleas to "sell their current funds without incurring losses".This reflects a broader sentiment that has arisen as the investment landscape continues to evolve.

The public mutual fund sector has historically played a pivotal role in helping investors preserve and grow their wealth amid China’s rapid economic development.For a number of years,it had earned a strong reputation,attributed to its success in delivering satisfactory returns for investors.However,an extended period of market corrections recently has led to significant challenges within the sector,exposing vulnerabilities in the foundation that supported its previous growth.

As the equity markets exhibit signs of recovery,public fund companies find themselves grappling with a crisis of trust rooted in their prior scale-driven growth strategies.The challenge now is to shift focus from sheer size to cultivating and enhancing investor experience.Fund companies must reflect deeply on their operational structures,and acknowledge the demands of investors who now prioritize active management capabilities and product innovation.The journey toward regaining investor confidence will necessitate a fundamental transformation of the industry,wherein the emphasis will be placed squarely on long-term investor returns and satisfaction,rather than short-term growth metrics.

The over-reliance on a scale-oriented model has started to backfire remarkably.Established twenty-six years ago under the banner of inclusive finance,the Chinese public fund industry was initially envisioned to support the preservation and enhancement of household wealth.As a response to a growing economy and a burgeoning middle class,the sector thrived,harnessing the collective interest in capital appreciation to swell its assets under management.

However,the very success that propelled the industry forward has also led to a deviance from its foundational mission.Fund companies,seeking to capitalize on the booming market,thrived on a model that worshiped size above all else.As a result,financial institutions engaged in aggressive marketing campaigns during market highs,launching myriad products that often lacked genuine differentiators.In the rush to create "star" fund managers,the industry witnessed the rise of multiple high-profile fund products,leading to a saturation of similar strategies that offered little meaningful diversity to investors.

This shallow focus led to several unintended consequences.For instance,the over-marketing of funds based solely on short-term performance disregarded the fundamental principles of investor risk tolerance and the long-term nature of financial markets.Unsurprisingly,when market dynamics shifted,this approach unraveled spectacularly,leading to instances of dramatic fund collapses.Fund companies that dared to chase high returns also faced massive fallout when their strategies could not withstand the market realities,particularly evidenced during turbulent periods where redemptions soared.

An example from a Southern China fund company is illustrative of these highs and lows.The firm began with a management scale of under 400 billion yuan at the end of 2019.Driven by a flurry of new product launches from 2020 to 2021,its asset size surged to over 900 billion yuan by mid-2022.However,after the bloom faded,the performance of these funds led to disappointing outcomes,with the net value plummeting dramatically,frustrating investors whose funds dwindled below 0.4 yuan.

Furthermore,the allure of "star" fund managers has also waned.For instance,a fund that was heavily promoted based on a prior year's performance accolades saw a steep decline in its net value,burdening investors with significant losses.Such trends highlight a pressing need for the industry to realign its focus back to the core values of investor-centric service.

During the market's tumultuous lows,investors have frequently voiced their frustrations,articulating sentiments like "a 50% loss means I need to double my remaining investment just to break even; it's daunting!" and "I thought leaving the management to professionals would yield better results,yet I find myself facing these losses." It is clear that the industry must refocus and renew its commitment to protecting and growing investor capital.

This recalibration starts with recognizing that public funds must serve as instruments for financial inclusivity.As the narrative shifts from growth for growth’s sake to a patient focus on investor experiences and returns,fund companies are beginning to moderate their scale-oriented rush.For example,Jin Ying Fund has emphasized that prioritizing investor interests will lead to a mutually beneficial relationship,promoting a more sustainable growth trajectory over pure asset size.

Practically,fund managers are being encouraged to implement tighter constraints on how many funds they manage,ensuring that quality trumps quantity.There is an emerging framework in firms that dynamically tracks the capacity of fund managers based on key performance metrics.Once their management scale approaches an internal limit,firms can intervene to maintain quality,protecting investors’ interests.Such measures are indicative of a more holistic approach that aligns the objectives of investors and managers alike.

Moreover,the emphasis on creating consistent returns should not only be for fund managers but also extend to all employees within the industry.By instituting a structure wherein their compensation is tied to the long-term success of the products they represent,fund companies are ensuring that the interests of management and investors do not diverge.

In this landscape of transformation,it is crucial that mutual funds not only enhance their investment research capabilities but also deepen their understanding of macroeconomic factors,industry-specific dynamics,and even corporate governance.They face an imperative to adapt to rapidly changing market demands,enhancing their professional expertise and evolving their product lines.

As investment needs diversify,innovative products designed to meet these varied demands are critical.Fund companies are presented with opportunities to expand investor horizons,improve engagement with their clients,and increase satisfaction through comprehensive service offerings.The goal is to provide an improved customer experience while further developing an ecosystem supportive of integrated financial services.

Finally,as the Chinese financial market continues to open up,mutual fund companies are urged to broaden their capacities on an international scale,thereby allowing domestic investors access to global asset allocation opportunities.Leveraging advanced technologies,including artificial intelligence,will become essential in driving performance,promoting efficiency,and advancing investment excellence.

In summary,while the past successes of the public fund industry in China laid a robust foundation,the challenges it faces today cannot be ignored.The imperative to shift towards a more sustainable,investor-centric approach remains paramount.As firms recalibrate their strategies,the focus must squarely remain on long-term value creation,fostering trust and ultimately delivering the returns that investors expect and deserve.