OLED Enters Golden Age

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In recent years, the display industry in China has seen remarkable growth, establishing itself as a major force on the global stageThis transformation journey has progressed from initially adopting and learning foreign technologies to achieving independent innovation in various fields and leading industry trendsAmong the new display technologies, OLED (Organic Light Emitting Diode) has emerged as a significant representative, gradually becoming the mainstream choice in the display market due to its advantages such as high picture quality, low power consumption, and flexibility.

Leading this charge is Visionox, a Chinese OLED display technology company that has excelled in technology research and development, product innovation, and market expansion, propelling the Chinese display industry to new heightsThis progression aligns with China's goals for advancing new production capacities and contributes robustly to enhancing the nation’s technological innovation capabilities while driving industrial upgrades and transformations.

At the forefront of these advancements is a groundbreaking luminous material system, dubbed F1, released during the "Extraordinary China Screen" technology conference held in Hefei on November 15. The conference attracted significant attention from partners, industry experts, and media, where Visionox unveiled two major innovations that underscore its leading position in OLED display technology.

The F1 luminous material system represents a leap forward, offering a 10% increase in luminous efficiency compared to the previous material

This means that screens can shine brighter with the same energy consumption, or consume less power for the same brightnessThis enhancement boosts the visual experience and extends device battery life, effectively addressing users’ power anxietiesFurthermore, the longevity of the F1 material has improved by 22%, which is crucial for maintaining the stability and reliability of OLED displays, ensuring that screens on smartphones, wearables, and in-car displays remain durable and color-stable over time, thus enhancing product lifespan and user satisfaction.

Additionally, the issue of color shift across different viewing angles has seen a 50% improvementDisplays using F1 material provide consistent color performance from various angles, ensuring vibrant and uniform color whether viewed directly or from the sideThis comprehensive visual enhancement caters to superior viewing enjoyment

Importantly, the F1 material also features a 10% improvement in low blue light characteristics, which significantly reduces the damage to eyes from prolonged usage, alleviating eye fatigue and dryness while safeguarding users’ visual health.

Visionox's innovations extend beyond luminous materialsThe company also introduced the most comprehensive and advanced eye-care dimming solutions available in the industryThese solutions feature a fusion of advanced dimming technologies including ultra-high-frequency PWM dimming, full high-frequency PWM dimming, and global DC dimmingNot only do these technologies enhance the display quality, but they also achieve significant eye protection effectivenessTest data shows that Visionox’s ultra-high frequency PWM dimming technology improves eye care effectiveness by 45% to 49% in low brightness settings compared to traditional low-frequency PWM dimming

Furthermore, the full high-frequency PWM dimming shows a 72% to 92% effectiveness increase in high brightness settings, while global DC dimming can boost eye care effectiveness by 44% to 63% in medium brightness.

The surge in demand for OLED technology is not limited to smartphones; it has expanded into a multitude of sectorsWith the increasing consumer emphasis on display quality and the global adoption of OLED technology, flexible AMOLED shipments from Visionox have surged dramaticallyWithin the fiercely competitive smartphone arena, OLED screens have evolved into a central point of competition among major brandsTraditionally dominated by LCD screens, the smartphone market is now dictated by consumers’ preferences for lighter devices with vibrant colors, higher contrast ratios, and lower power consumptionAs a result, OLED technology, with its inherent advantages like self-emissive display capabilities and flexibility, has penetrated more than 50% of the smartphone and smartwatch market share.

Data from Qunzhi Consulting indicates that among the top five smartphone AMOLED manufacturers in the first half of 2024, four positions are occupied by Chinese companies, showcasing the formidable strength of China's AMOLED display industry on a global scale

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Visionox stands out as a leader, particularly in the flexible AMOLED smartphone panel sector, building on its profound technological accumulation and continually breaking through technical barriersIn the third quarter of 2024, Visionox reported a remarkable 75.4% year-on-year increase in shipments of flexible AMOLED smartphone panels, translating to a 16.3% quarter-on-quarter growthTheir market share reached 13.8%, marking a significant 4.2 percentage point increase compared to the previous year, establishing Visionox as the enterprise with the largest shipment growth among mainstream manufacturers.

Additionally, as health awareness rises and the desire for technology that merges style becomes more prevalent, wearables like smartwatches and fitness bands have proliferatedThese compact yet powerful devices demand unique specifications from their screensWith high resolution, brightness, and low power consumption, OLED displays emerge as the ideal fit for such devices

According to Data's Smart Display & Components (DSCC), Visionox ranked first globally in shipments of AMOLED displays for smartwatches in the first half of 2024.

Furthermore, in the automotive sector’s push toward intelligent transformations, OLED technology’s wide viewing angles, high contrast, and customizable designs have become pivotal in helping manufacturers enhance in-car tech aestheticsThe "New Energy Vehicle Industry Development Plan (2021-2035)" explicitly emphasizes the importance of promoting technological innovation within smart connected vehicles, advancing the integration of new display technologies in the automotive realmRiding this policy wave, Visionox has strategically collaborated with several automobile brands, positioning itself favorably within the booming smart car market.

Foundational to Visionox's achievements is its growing focus on intellectual property, which strengthens its capabilities in self-driven innovation within the OLED industry

The company understands that core technology cannot simply be bought or borrowed; it requires strong research and development capabilities and a depth of technical experience to ensure its competitivenessVisionox has made significant breakthroughs in OLED materials, devices, and processes, earning the industry’s only "National Technology Invention Award First Prize." Their commitment to self-reliance and innovation has facilitated comprehensive, multi-layered breakthroughs from fundamental research to application technologies.

As it stands, Visionox boasts over 16,000 patents related to OLED, with an impressive 84% being invention patentsThese patents not only bolster Visionox’s technological innovations but also inject new vitality into China's display industry as a wholeSince 2018, Visionox has consistently ranked among the top global suppliers in terms of shipments, witnessing annual growth in this regard

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